In the field of car electrical components, we shall strive to contribute to the happiness of employees, the regional environment, and society by proposing environment friendly products that customers can rely on and that supply greater enjoyment, safety, and peace of mind, and making it possible for customers to enjoy car-related aspects of their lives, therefore providing greater customer satisfaction; and creating an internationally competitive company.
～Everything starts with connection between people～
In order for us to carry out a constant pursuit of “innovation” and realize our mission as a “profit-making enterprise”, the Asahi Corporation adheres to the following principles:
1. A continual effort to come up with ideas based upon the perspectives of our customers.
2. The importance of each and every employee carring out his/her job activities with responsibility and pride.
3. A constant awareness that the quality of our own work determines the quality of work in the next process.
4. A firm belief among all employees that “things that need to be done can be done”.
5. Devising good, original proposals and putting them into action.